"The main idea behind the new video for “Sex” was centered around us wanting to incorporate a narrative that acted out the lyrical content of the song. It felt important for the narrative to be the true story of lyrics. So many of our tracks are based on real experiences, it was integral to have an honest portrayal of this. The make up of our music is centered around the juxtaposition of very honest often self deprecating personal stories set against uplifting major chord progressions. It is this dualism and notion of “sound tracking” our own lives which makes us cite John Hughes as such an important influence. Our love of cinematic music really drives us creatively and we wanted this represented in the video, we wanted to make a trailer to the movie of the song if you like.”
“We really love the dualism in the video between the muted almost black and white performance shots of the band set against the cinematic colour of the narrative. We have used black and white for every other video to date so it seemed like incorporating colour would be a massive step for us to make, in reality the creative decision made itself as we liked the obvious separation that the colour provided for the narrative against the performance parts of the video. Our album and EP’s are totally separate entities, each EP is like a polaroid of a specific time and place, in regards to the visuals of the album, we want to make short films for our videos - like trailers almost, in the same way our songs are the narrative to our formative years the videos are the narrative to those songs. As a video “Sex” feels very un compromised, un predictable and from a artistic viewpoint very honest. That is always our main goal as a band. We are very proud of it. We found a true collaborative spirit with Adam Powell the director it was our desire to work with him and his passion and understanding towards our vision that led us to shooting in LA."
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'Sex' is set for a August 26th release, a week before the album's out! Pre-order the album on iTunes here
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