Thursday, 8 August 2013

Video Review: Helene Greenwood - 'In The Sunshine'

Helene Geenwood || Website || Facebook || Twitter



On 23rd September, charming, London based singer-songwriter Helene Greenwood releases ‘In The Sunshine’ – the first single taken from her upcoming debut album, ‘Collectable You.’


With likenings to  the wonderful Regina Spektor, my original thought was that Helene's music sounds a little like a maturer  and richer version of Gregory and The Hawk.
Newbies, what can you expect from her sound? Well, "The style of my songs reflects an unsettled climate, defying easy categorisation with influences from pop, folk, jazz and contemporary sounds." and let me tell you, it's beautiful!

Written in one day, Helene says  'In The Sunshine' is about "the nature of time. How it can pass gradually as if on a Summer's day and then seem faster as people's lives pass by. I love the contradiction in this."
The accompanying video produced by Helene & North London artist Rebecca Lennon is reflective of this. Shot on Hampstead Heath on a hot lazy day the video has a vibrant, retro, lazy simplicity to it that compliments the song's dreamy aspects.

Representing an intriguing voyeurism  Helene says, "We used lots of old family Polaroid shots to create a strange, dislocated world... We wanted it to feel like you're looking into all these people's lives." The artistic elements to this video are a perfect yet slightly strange fit to a brilliant song.

 It's  refreshing to see a talented artist who can make a video work without over complicating it, trying too hard, or going off on a completely irrelevant tangent and we like the sensory stimulating, thought evoking video, very very much.

0 comments :

Post a Comment